Rethinking Robotic Presence in Luxury Retail
Designing a gesture-based robotic assistant to enhance collaboration between humans and intelligent systems
The Opportunity
Luxury retail thrives on curated, personalised experiences that evoke emotional connection.
Yet behind these elegant interactions, stylists face logistical challenges. These task are very time consuming, their current both digital and physical tools, compromise their ability to deliver exclusive experiences.
How might we introduce intelligent technology into personal styling without disrupting its human-centered elegance?
The Insight
Through extensive research, including field studies, expert interviews, and customer journey mapping within luxury retail, several critical points in the service were uncovered.
Stylists lose significant time on repetitive, manual tasks.
A disconnect exists between physical and digital touch-points, creating friction.
Existing technology solutions lack subtlety, compromising luxury retail’s sophisticated ambiance.
The Approach
Florentia was developed as a gesture-controlled robotic assistant that discreetly integrates into luxury retail spaces, enhancing personalisation, flow, and ambiance.
Accurate Measurements, Instant Digital Twin
By using high-precision body scanning, Florentia captures the customer’s unique measurements and instantly generates a digital twin.
This allows stylists to access accurate sizing, proportions, and fit information, creating a foundation for highly personalised recommendations and styling.
Florentia ensures seamless accuracy, efficiency, and trust in every fitting process.
Identifying Needs & Style
Florentia listens to the dialogue between stylist and customer, capturing both practical needs and personal style preferences.
As the conversation unfolds, it translates these insights into tailored guidance that supports precise and personalised recommendations.
Recommendations
Florentia’s AI curates outfit suggestions based on the customer’s needs, style preferences, and proportions. The stylist can browse AI-generated looks, showcase them on the screen, and visualise the suggestions on the customer’s digital twin.
Ensuring that while technology streamlines the process, the final decision remains guided by expert human input.
Immersive Fitting
When it is time to try on the selected pieces, Florentia transforms the fitting into an immersive experience.
Lighting, sound, and atmosphere adapt to match the occasion where the outfit will be worn, allowing the customer to step directly into the context of their look.
The Outcome
Harmonious integration of robotics
Emphasising support rather than automation.
Human-centric Design
Stylists remain central, with technology serving as an intuitive partner.
Enhanced Luxury Experience
Elegant, gesture-based interactions elevate perception and engagement.
Adaptive Systems Potential
Opens new avenues for sophisticated, responsive technologies within premium environments