Understanding human needs, behaviors and emotions through qualitative and design-led research. Turning insights into actionable foundations for meaningful design.

Exploring ideas through rapid prototyping, storytelling and system thinking. Designing intuitive, expressive and tech-integrated interactions across products and interfaces.

Defining the vision, narrative and direction of design work. I combine insight with strategic thinking to guide teams and shape cohesive, future-relevant outcomes.

Leading multidisciplinary teams and managing creative processes from brief to delivery. I structure, support and align to ensure projects move forward with clarity and impact.